E-Commerce SEO
Ecommerce SEO services cover a greater breadth and depth of activity than what applies to lead generation websites.
Trust
of web searchers trust SEO listings more than paid listings
Increase
of small businesses are increasing their SEO budget
In this digital age, word of mouth or internet advertising is not enough to be successful online, you will need to do more. That is where SEO and ecommerce marketing come in in handy. It makes it easy for customers to find you online at any time.
Why eCommerce need an SEO
SEO for ecommerce makes sure your online store is visible to web searchers so you can maximize your profits. Search engine optimization has several uses for most websites, but it’s more important for ecommerce than for any other industry.
This is because ecommerce customers typically are ready to buy, when they’re making a search, as opposed to simply doing research or browsing for fun. But without SEO, they may never even know your store exists.
Basics of eCommerce SEO
Keywords Identification
The first thing I do before making any changes to your website, I identify the words and phrases you need to include in your website’s content or copy. These are often referred to as keywords or key phrases.
These keywords most often pertain to your products. For instance, if your ecommerce store sells mobile phones, you would expect to show up in a search for “mobile phones”. So when you develop content for your website, this phrase should be included. This is a critical ecommerce SEO service to establishing an effective strategy for your business.
Keyword Implementation
Next step in the process is to implement the keywords I have found in the first step that is most relevant to your website. These keywords will be applied in a number of places and different positions in each page, this includes home page, page titles, meta descriptions/keywords, product details, categories, product brand, and so on.
This is an important step to ecommerce SEO, to ensure you show up in search results when potential customers are searching the web for your product or your services.
You can this your own, or I can help you with some of it.
Product Details Page Optimization
Each and every single page on your website should be optimized for search engines. When it comes to ecommerce websites, product details page is the most important page to optimize more than any other page. Product details pages are very important because they are most likely to rank for very specific search phrases, known as “long-tail keywords.”
To ensure that your product details pages are optimized high rankings, I will make sure that all necessary optimizations are applied to those pages.
I will review in-depth each page of your website to ensure that you’re using the right long-tail keywords, your images are optimized with alt text, and that you’re not missing crucial SEO elements.