In today’s world, buyers have all the power. There has been a massive shift in the relationships between businesses and buyers. Now buyers have more information about your product, industry, and competition.
What is Content Marketing
Content marketing is a connected system of online customer attraction and conversion. Imagine when a stranger becomes a lead, a lead becomes a customer, and that customer lives and advocates your brand, that is the flawless execution of content marketing.
This powerful, holistic conversion process is why more and more organizations are practicing content marketing. It creates a connection that culminates in a desired end — an action in the form of a sale, donation, or subscription
Why Content Marketing Is Important to You
There is an unprecedented shift of power from businesses to individual consumers, you and your brand have lost control. Today, the individual consumer decides: What, Where, and When to consume information or engage with your brand. Whether to perform an online conversion like downloading, purchasing, donating, or signing up for a service or newsletter. Each consumer’s online action affects your business.
Content marketing is at the heart of this change in power from brand to
individual. It embraces this change by communicating to an individual’s specific needs. When your website greets visitors and customers
on their terms, on their timeline, at their pace of content and product
consumption, you’re practicing content marketing.
Interrupting this flow disconnects you and your brand from your website users. That means you’re disconnecting yourself from potential business
Make Your Story Known
An effective content marketing strategy creates conversations between your prospect and your business. Creating this two‐way communication is no longer a luxury; it’s mandatory to stay atop your industry today and to remain competitive tomorrow. Why? It’s what customers want. It’s what today’s customer demands.
Don’t just play the marketing game, own it. Here are the components of your strategic content plan: