4 Tip to improve your e-commerce sales in Dubai
The retail in the United Arab Emirates is experiencing a pviotal shift and its changing the way consumers make purchase decisions. In a digital driven world, I beleive that e-commerce comapanies in Dubai should consider performance marketing as a primary channel of improving ecommerces sales in Dubai.
E-commerce in Numbers
In 2017, the e-commerce industry came to the fore when it surpassed 10% of all global retail sales. Today, e-commerce is a $2.2 trillion market, and it is expanding at an annual growth rate of 24%, four times faster than the global retail sector as a whole. E-commerce is becoming the key growth engine for retail: Its contribution has risen from 7% in 2012 to 39% in 2017, and we expect it to surpass 50% by 2020.
Here are 4 tips that will help to increase your ecommerce sales in Dubai:
1. Work with the right partner
Choosing the right digital marketing agency or freelancer that is experienced or specialised in e-commerce digital marketing is really important, as all of the marketing efforts will appear in the bottom line in terms of NMV.
You will need the make sure that they understand your business and basic e-commerce concepts.
2. Increase your ecommerce website traffic (sessions).
At this stage, your digital marketing efforts should primarly focus on driving more sessions to your e-commerce website. You can launch campaigns such as Traffic campaigns, GDN campaigns, and Youtube campaigns. That will expand your top of the funnel and will eventually increase the efficiency of the middle and the bottom of the sales funnel.
3. Consider cross-channel marketing
This is one of the most important and yet delicate digital marketing strategies is to promote your cataloge across all digital channels. Some of the channels I recommend, Paid Search, Social (market dependant), Google Shopping, Programmatic Ads, and Google Display Network (GDN).
Target customer with a medium to high purchase intent will help a lot in increasing your daily sales and reduce the number of aboundant carts. Please remember that retargeting heavily relies on previous performance and traffic data available in your marketing account.