Facebook To Verify And Label Political Ads

Facebook is now enforcing its new policies for political and issue-related ads. The new rules require all advertisers running political or issue-related ads on the social platform to verify their identity and location. United States election and issue ads will have to be clearly labeled and will include “Paid for” information to identify the person or organization behind the ad, and that adds extra layer of transparency.

This will help ensure that you can see who is paying for the ad — which is especially important when the Page name doesn’t match the name of the company or person funding the ad, writes Facebook Director of Product Management Rob Leathern

Facebook say it is also working with its Election Commission, the group it assembled to determine the impact of social media on elections, and other stakeholders to launch an API for the archive, as well as working with news organizations to help differentiate between news and non-news content within the archive.

These changes will not prevent abuse entirely. We’re up against smart, creative and well-funded adversaries who change their tactics as we spot abuse. But we believe that they will help prevent future interference in elections on Facebook, writes Leathern

Facebook encourages its users to report ads that appear political ads but are not correctly labeled by clicking on the three dots in the top right corner of the ad. Any advertisers that are found to be violating the new rules will be banned from running ads on the platform until verification is met.

Facebook’s new political ads policies are the result of Facebook failing to identify the full scope of Russian interference in the 2016 US elections. The fact that it overlaps with the GDPR launch — a move by the EU to protect user data and enforce data security across the digital landscape — aligns two separate but overlapping issues that have put Facebook in crisis-control mode since March, when it suspended Cambridge Analytica — the company accused of exploiting Facebook’s users data to gain leverage for political ads campaign.

Awad Abdelgayoum brings over 10 years of experience in digital marketing his clients as Digital Marketing & Performance Consultant. Awad is responsible for bringing in Marketing Insights & Insights for businesses in the Middle East. Awad is also involved many companies in the start-up space as an external consultant.