What is Remarketing
Remarketing also known as retargeting is a smart way to connect with visitors to your website who may not have made an immediate purchase or inquired about your product or services. It allows you to place targeted advertisements in front of your desired audience that had previously visited your website – as they browse elsewhere around the internet.
Your remarketing ads can show on any website that accepts advertising from the Google Display Network. There is a high degree of targeting flexibility and you can even filter your targeting to show only on specific sites and or exclude specific sites.
How does remarketing work?
Facebook remarketing works very similarly to Google remarketing, except that audience lists can be made from people’s Facebook User IDs and phone numbers, as well as their emails. You can then take these lists and generate smart lists of Facebook users called ‘Lookalike Audiences’. Simply put, Facebook generates an average user based on the people in your list, then creates another list out of Facebook users who are 99% similar to your average user. This is an impressively powerful feature for reaching potential customers.